Crisis Communication Theory: Emergence of a Vibrant Sub-field of Public Relations Theory

W. Timothy Coombs, Elina R. Tachkova

Research output: Chapter in book/report/conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

This chapter explores the contributions of crisis communication theory research to public relations. The chapter begins by discussing three foundation theories within crisis communication research, followed by an exploration of trends in the crisis communication research. The trends focus on shifts in crisis communication research from descriptive to prescriptive, rhetorical to cognitive, and single-voice to multivocal. The chapter concludes by reviewing the contributions of crisis communication to the development of an evidence-based approach and outlining areas to guide future research in this area.
Original languageEnglish
Title of host publicationPublic Relations Theory III
Subtitle of host publicationIn the Age of Publics
EditorsCarl H. Botan, Erich J. Sommerfeldt
Place of PublicationNew York ; Oxon
PublisherRoutledge
Chapter11
Pages173-190
Number of pages18
Edition1st
ISBN (Electronic)9781003141396
ISBN (Print)9780367693282, 9780367683313
DOIs
Publication statusPublished - 21 Feb 2023

Publication series

NameRoutledge Communication Series
PublisherRoutledge

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