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Creating advertising that appeals to Chinese women
Kara K W CHAN
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Corresponding author for this work
Department of Communication Studies
Research output
:
Contribution to journal
›
Article
›
peer-review
1
Citation (Scopus)
5
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Social Sciences
appeal
84%
television commercials
72%
target group
54%
Engineering & Materials Science
Marketing
100%
Television
55%
Gages
50%