Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers?

Ian Phau; Gerard Prendergast

Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers?

Ian Phau
, Gerard Prendergast

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Prior studies on counterfeiting activities have focused either exclusively on the supply or demand for pirated products (Tom et al 1998). This conceptual paper stresses the need to look at both sides of the equation. In particular, the influence and interaction of the roles of the consumers, manufacturers and retailers must be emphasised. Three streams of research initiatives, built and extended from existing evidence in the literature, will be presented. Each is accompanied by a series of thought-provoking and analytical questions. Consequently, we will identify who is responsible for the proliferation of counterfeits in our already crowded market place.

Original language	English
Title of host publication	1999 ANZMAC Conference Proceedings
Editors	Jack Cadeaux, Mark Uncles
Publisher	Australian and New Zealand Marketing Academy
Number of pages	5
ISBN (Electronic)	073340572X
Publication status	Published - Nov 1999
Event	Australian and New Zealand Marketing Academy Conference, ANZMAC 1999: Marketing in the Third Millennium - The University of New South Wales, Sydney, Australia Duration: 28 Nov 1999 → 1 Dec 1999

Publication series

Name	ANZMAC Conference Proceedings

Conference

Conference	Australian and New Zealand Marketing Academy Conference, ANZMAC 1999
Country/Territory	Australia
City	Sydney
Period	28/11/99 → 1/12/99

Cite this

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title = "Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers?",

abstract = "Prior studies on counterfeiting activities have focused either exclusively on the supply or demand for pirated products (Tom et al 1998). This conceptual paper stresses the need to look at both sides of the equation. In particular, the influence and interaction of the roles of the consumers, manufacturers and retailers must be emphasised. Three streams of research initiatives, built and extended from existing evidence in the literature, will be presented. Each is accompanied by a series of thought-provoking and analytical questions. Consequently, we will identify who is responsible for the proliferation of counterfeits in our already crowded market place.",

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series = "ANZMAC Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy",

editor = "Jack Cadeaux and Mark Uncles",

booktitle = "1999 ANZMAC Conference Proceedings",

note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 1999 : Marketing in the Third Millennium ; Conference date: 28-11-1999 Through 01-12-1999",

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Phau, I & Prendergast, G 1999, Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers? in J Cadeaux & M Uncles (eds), 1999 ANZMAC Conference Proceedings. ANZMAC Conference Proceedings, Australian and New Zealand Marketing Academy, Australian and New Zealand Marketing Academy Conference, ANZMAC 1999, Sydney, New South Wales, Australia, 28/11/99.

Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers? / Phau, Ian; Prendergast, Gerard.
1999 ANZMAC Conference Proceedings. ed. / Jack Cadeaux; Mark Uncles. Australian and New Zealand Marketing Academy, 1999. (ANZMAC Conference Proceedings).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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N2 - Prior studies on counterfeiting activities have focused either exclusively on the supply or demand for pirated products (Tom et al 1998). This conceptual paper stresses the need to look at both sides of the equation. In particular, the influence and interaction of the roles of the consumers, manufacturers and retailers must be emphasised. Three streams of research initiatives, built and extended from existing evidence in the literature, will be presented. Each is accompanied by a series of thought-provoking and analytical questions. Consequently, we will identify who is responsible for the proliferation of counterfeits in our already crowded market place.

AB - Prior studies on counterfeiting activities have focused either exclusively on the supply or demand for pirated products (Tom et al 1998). This conceptual paper stresses the need to look at both sides of the equation. In particular, the influence and interaction of the roles of the consumers, manufacturers and retailers must be emphasised. Three streams of research initiatives, built and extended from existing evidence in the literature, will be presented. Each is accompanied by a series of thought-provoking and analytical questions. Consequently, we will identify who is responsible for the proliferation of counterfeits in our already crowded market place.

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Y2 - 28 November 1999 through 1 December 1999

ER -

Counterfeit Products: Do We Blame the Consumers, the Manufacturers or the Retailers?

Abstract

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