Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment

Geng Cui*, Man Wong, Xiang WAN

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

24 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science