Corporate social responsibility, firm reputation, and firm performance: The role of ethical leadership

Yan Zhu, Li Yun Sun*, Alicia S M LEUNG

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    224 Citations (Scopus)

    Abstract

    This study investigated the antecedents and outcomes of corporate social responsibility (CSR) and the moderating effects of ethical leadership. We collected two-wave, temporally lagged data from two sources (general and vice-general managers) in 199 tourism firms (hotels and travel agencies) in southeast China. We have two major findings. First, ethical leadership moderated its own indirect effect on firm reputation via CSR. It had an indirect and positive effect on firm reputation through CSR when ethical leadership was strong but not when it was weak. Second, ethical leadership also moderated the indirect effect of CSR on firm performance via firm reputation. There was an indirect and positive effect of CSR when ethical leadership was strong but not when ethical leadership was weak. This study highlights the role of ethical leadership in linking the antecedents and outcomes of CSR, and provides support for the stakeholder theory.

    Original languageEnglish
    Pages (from-to)925-947
    Number of pages23
    JournalAsia Pacific Journal of Management
    Volume31
    Issue number4
    DOIs
    Publication statusPublished - 7 Nov 2014

    Scopus Subject Areas

    • Business and International Management
    • Economics, Econometrics and Finance (miscellaneous)
    • Strategy and Management

    User-Defined Keywords

    • Corporate social responsibility (CSR)
    • Ethical leadership
    • Firm performance
    • Firm reputation

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