Corporate Social Advocacy (CSA) and Emerging Technologies: Utilizing AI and Virtual Influencers for Authentic Engagement

Addressing social expectations for corporate activism especially among younger demographics, the chapter examines the role of AI and virtual influencers in CSA communication. Specifically, the chapter sheds light on their potential benefits and challenges. While AI-driven content creation and inclusive language tools can facilitate ethical advocacy, the risks of algorithmic bias and public backlash underline the need for responsible AI governance. Similarly, although VIs offer controlled messaging and immersive storytelling, their artificial nature raises concerns about authenticity and credibility. The chapter discusses real-world cases where companies have successfully integrated these technologies into advocacy efforts while also addressing missteps that led to public criticism. By exploring the intersection of CSA, AI, and VIs, this chapter provides strategic guidance on utilizing these tools effectively to maintain stakeholder trust. The chapter recommends companies to strike a balance between technological innovation and humanized communication to foster genuine connections with socially conscious audiences. These insights will help organizations develop CSA strategies that conform to rising consumer expectations, thereby navigating the complexities of corporate advocacy in an era of rapid technological change and heightened public scrutiny.