Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers

Long fung Lewis; Wai sum Siu

doi:10.1007/978-3-319-17320-7

Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers

Long fung Lewis, Wai sum Siu

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Abstract

In the contemporary business environments, marketing managers should be both effective corporate entrepreneurs and ethical decision-makers. However, are the two roles compatible? More specifically, will marketing managers be more likely or less likely to make ethical decisions when they take the corporate entrepreneurial roles? To address these questions, this paper constructs an CE/Ethical Decision interface based on Trevino=s (1986) Ethical decision-making model and the corporate entrepreneurship (CE) model of Hornsby et al. (1993). Based on the interface, this paper argues that marketing managers are more likely to make ethical decisions when they assume the corporate entrepreneurial roles.

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Samsinar MD Sidin, Ajay K. Manrai
Place of Publication	Cham
Publisher	Springer Nature
Pages	646-655
Number of pages	10
Edition	1
ISBN (Electronic)	9783319173207
ISBN (Print)	9783319173191, 9783319369440
DOIs	https://doi.org/10.1007/978-3-319-17320-7
Publication status	Published - 25 Jun 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Scopus Subject Areas

Strategy and Management
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-17320-7

Cite this

Lewis, L. F., & Siu, W. S. (2015). Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers. In S. MD. Sidin, & A. K. Manrai (Eds.), Proceedings of the 1997 World Marketing Congress : Proceedings of the Academy of Marketing Science (1 ed., pp. 646-655). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7

Lewis, Long fung ; Siu, Wai sum. / Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers. Proceedings of the 1997 World Marketing Congress : Proceedings of the Academy of Marketing Science. editor / Samsinar MD Sidin ; Ajay K. Manrai. 1. ed. Cham : Springer Nature, 2015. pp. 646-655 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Lewis, LF & Siu, WS 2015, Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress : Proceedings of the Academy of Marketing Science. 1 edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Cham, pp. 646-655. https://doi.org/10.1007/978-3-319-17320-7

Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers. / Lewis, Long fung; Siu, Wai sum.
Proceedings of the 1997 World Marketing Congress : Proceedings of the Academy of Marketing Science. ed. / Samsinar MD Sidin; Ajay K. Manrai. 1. ed. Cham: Springer Nature, 2015. p. 646-655 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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AB - In the contemporary business environments, marketing managers should be both effective corporate entrepreneurs and ethical decision-makers. However, are the two roles compatible? More specifically, will marketing managers be more likely or less likely to make ethical decisions when they take the corporate entrepreneurial roles? To address these questions, this paper constructs an CE/Ethical Decision interface based on Trevino=s (1986) Ethical decision-making model and the corporate entrepreneurship (CE) model of Hornsby et al. (1993). Based on the interface, this paper argues that marketing managers are more likely to make ethical decisions when they assume the corporate entrepreneurial roles.

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Lewis LF, Siu WS. Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers. In Sidin SMD, Manrai AK, editors, Proceedings of the 1997 World Marketing Congress : Proceedings of the Academy of Marketing Science. 1 ed. Cham: Springer Nature. 2015. p. 646-655. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7

Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers

Abstract

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Scopus Subject Areas

UN SDGs

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