Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

Tien Ee Dominic Yeo

Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

^*Corresponding author for this work

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010
Subtitle of host publication	Think BIG: Big Ideas, Big Findings
Editors	Darren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer
Publisher	Association for Consumer Research
Pages	692
Number of pages	1
ISBN (Print)	9780915552672
Publication status	Published - 2011
Event	41st Annual Conference of the Association for Consumer Research, ACR 2010: Think big - Big ideas, big findings - Jacksonville, Florida, United States Duration: 6 Oct 2010 → 9 Oct 2010

Publication series

Name	Advances in Consumer Research
Volume	38
ISSN (Print)	0098-9258

Conference

Conference	41st Annual Conference of the Association for Consumer Research, ACR 2010
Country/Territory	United States
City	Jacksonville, Florida
Period	6/10/10 → 9/10/10

Cite this

Yeo, T. E. D. (2011). Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. In D. W. Dahl, G. V. Johar, & S. M. J. van Osselaer (Eds.), Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010: Think BIG: Big Ideas, Big Findings (pp. 692). (Advances in Consumer Research; Vol. 38). Association for Consumer Research.

Yeo, Tien Ee Dominic. / Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010: Think BIG: Big Ideas, Big Findings. editor / Darren W. Dahl ; Gita V. Johar ; Stijn M.J. van Osselaer. Association for Consumer Research, 2011. pp. 692 (Advances in Consumer Research).

@inproceedings{ea0c70912b5a4fdc9061a8efede60c41,

title = "Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos",

author = "Yeo, {Tien Ee Dominic}",

note = "Copyright of Advances in Consumer Research is the property of Association for Consumer Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.; 41st Annual Conference of the Association for Consumer Research, ACR 2010 : Think big - Big ideas, big findings ; Conference date: 06-10-2010 Through 09-10-2010",

year = "2011",

language = "English",

isbn = "9780915552672",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "692",

editor = "Dahl, {Darren W.} and Johar, {Gita V.} and {van Osselaer}, {Stijn M.J.}",

booktitle = "Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010",

}

Yeo, TED 2011, Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. in DW Dahl, GV Johar & SMJ van Osselaer (eds), Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010: Think BIG: Big Ideas, Big Findings. Advances in Consumer Research, vol. 38, Association for Consumer Research, pp. 692, 41st Annual Conference of the Association for Consumer Research, ACR 2010, Jacksonville, Florida, United States, 6/10/10.

Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. / Yeo, Tien Ee Dominic.
Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010: Think BIG: Big Ideas, Big Findings. ed. / Darren W. Dahl; Gita V. Johar; Stijn M.J. van Osselaer. Association for Consumer Research, 2011. p. 692 (Advances in Consumer Research; Vol. 38).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

AU - Yeo, Tien Ee Dominic

N1 - Copyright of Advances in Consumer Research is the property of Association for Consumer Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.

PY - 2011

Y1 - 2011

M3 - Conference proceeding

SN - 9780915552672

T3 - Advances in Consumer Research

SP - 692

BT - Proceedings of the 41st annual conference of the Association for Consumer Research, ACR 2010

A2 - Dahl, Darren W.

A2 - Johar, Gita V.

A2 - van Osselaer, Stijn M.J.

PB - Association for Consumer Research

T2 - 41st Annual Conference of the Association for Consumer Research, ACR 2010

Y2 - 6 October 2010 through 9 October 2010

ER -