Continued use intention of travel apps: from the perspective of control and motivation

Travel apps have exerted an increasingly important impact on tourism. Drawing on the theory of planned behaviour (TPB), technology acceptance model (TAM) and motivation theory, this study develops and tests a new model designed to explain the young generation’s continued use intention of travel apps. The results show young generation’s utilitarian motivation and hedonic motivation significantly influence their continued use intention of travel apps. Findings also suggest that control factors have a significant influence on their utilitarian motivation. Moreover, hedonic motivation has a mediating effect on features of travel apps and the continued use intention. Theoretical and practical implications are discussed.