Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong

Kara Chan, Louisa Ha

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 1997 Conference of the American Academy of Advertising
EditorsM. Carole Macklin
Place of PublicationOhio
PublisherAmerican Academy of Advertising
Pages204-212
Number of pages9
ISBN (Print)9780931030208
Publication statusPublished - Apr 1997
EventAmerican Academy of Advertising 1997 Annual Conference - St. Louise, Missouri, United States
Duration: 4 Apr 19977 Apr 1997

Conference

ConferenceAmerican Academy of Advertising 1997 Annual Conference
Country/TerritoryUnited States
CitySt. Louise, Missouri
Period4/04/977/04/97

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