Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong

Kara Chan; Louisa Ha

Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the 1997 Conference of the American Academy of Advertising
Editors	M. Carole Macklin
Place of Publication	Ohio
Publisher	American Academy of Advertising
Pages	204-212
Number of pages	9
ISBN (Print)	9780931030208
Publication status	Published - Apr 1997
Event	American Academy of Advertising 1997 Annual Conference - St. Louise, Missouri, United States Duration: 4 Apr 1997 → 7 Apr 1997

Conference

Conference	American Academy of Advertising 1997 Annual Conference
Country/Territory	United States
City	St. Louise, Missouri
Period	4/04/97 → 7/04/97

Cite this

@inproceedings{417f417da56943b0b5e9d6acf5eaa240,

title = "Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong",

author = "Kara Chan and Louisa Ha",

year = "1997",

month = apr,

language = "English",

isbn = "9780931030208",

pages = "204--212",

editor = "Macklin, {M. Carole}",

booktitle = "Proceedings of the 1997 Conference of the American Academy of Advertising",

publisher = "American Academy of Advertising",

note = "American Academy of Advertising 1997 Annual Conference ; Conference date: 04-04-1997 Through 07-04-1997",

}

Chan, K & Ha, L 1997, Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong. in MC Macklin (ed.), Proceedings of the 1997 Conference of the American Academy of Advertising. American Academy of Advertising, Ohio, pp. 204-212, American Academy of Advertising 1997 Annual Conference, St. Louise, Missouri, United States, 4/04/97.

Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong. / Chan, Kara; Ha, Louisa.
Proceedings of the 1997 Conference of the American Academy of Advertising. ed. / M. Carole Macklin. Ohio: American Academy of Advertising, 1997. p. 204-212.

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising

T2 - American Academy of Advertising 1997 Annual Conference

AU - Chan, Kara

AU - Ha, Louisa

PY - 1997/4

Y1 - 1997/4

M3 - Conference proceeding

SN - 9780931030208

SP - 204

EP - 212

BT - Proceedings of the 1997 Conference of the American Academy of Advertising

A2 - Macklin, M. Carole

PB - American Academy of Advertising

CY - Ohio

Y2 - 4 April 1997 through 7 April 1997

ER -