Consumption of over-the-counter drugs and attitudes toward over-the-counter drug advertising: A comparison between the United States and Hong Kong

Kara Chan, Louisa Ha

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the 1997 Conference of the American Academy of Advertising
EditorsM. Carole Macklin
Place of PublicationOhio
PublisherAmerican Academy of Advertising
Number of pages9
ISBN (Print)9780931030208
Publication statusPublished - Apr 1997
EventAmerican Academy of Advertising 1997 Annual Conference - St. Louise, Missouri, United States
Duration: 4 Apr 19977 Apr 1997


ConferenceAmerican Academy of Advertising 1997 Annual Conference
Country/TerritoryUnited States
CitySt. Louise, Missouri

Cite this