Abstract
Online news has become one of the major news sources in the 21st century and more people read news on the Web. The aim of this paper is to examine the news seeking behavior of the online news audience. The paper attempts to put the study into the context of digital society and link the online audience with the online medium format and Net user characteristics. Since online news audience adopts a “purposive news seeking mode” to locate news they want to read, this paper tries to identify the key elements in their online news consumption. Findings indicate that the online news seeking mode is characterized by convenient search, timely search, pick and choose (selective search), target search, non-linear reading and comparative reading. Online audiences’ news seeking behavior is affected by the Net users’ characteristics and the “open” format of the online news media. Three types of online news readers are identified, namely “demanding readers,” “pragmatic readers” and “casual readers.”
| Original language | English |
|---|---|
| Publication status | Published - 20 Jun 2006 |
| Event | 56th Annual International Communication Association Conference, ICA 2006: Networking Communication Research - Dresden, Germany Duration: 19 Jun 2006 → 23 Jun 2006 https://convention2.allacademic.com/one/ica/ica06/ (Link to conference online programme) |
Conference
| Conference | 56th Annual International Communication Association Conference, ICA 2006 |
|---|---|
| Abbreviated title | ICA2006 |
| Country/Territory | Germany |
| City | Dresden |
| Period | 19/06/06 → 23/06/06 |
| Internet address |
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