Consumer’s Willingness to Engage in a Social Media Context: A Brand Preference Analysis in China

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jul 2017
Event	2017 American Academy of Advertising (AAA) Global Conference - Tokyo, Japan Duration: 6 Jul 2017 → 8 Jul 2017 https://aaasite.memberclicks.net/assets/Proceedings/2017fJapan.pdf (Link to conference proceedings)

Conference	2017 American Academy of Advertising (AAA) Global Conference
Country/Territory	Japan
City	Tokyo
Period	6/07/17 → 8/07/17
Internet address	https://aaasite.memberclicks.net/assets/Proceedings/2017fJapan.pdf (Link to conference proceedings)

Cite this

@conference{c7d4b07d714c4077a59b131b593558ef,

title = "Consumer{\textquoteright}s Willingness to Engage in a Social Media Context: A Brand Preference Analysis in China",

author = "Chan, \{Terri H Y\}",

year = "2017",

month = jul,

language = "English",

note = "2017 American Academy of Advertising (AAA) Global Conference ; Conference date: 06-07-2017 Through 08-07-2017",

url = "https://aaasite.memberclicks.net/assets/Proceedings/2017fJapan.pdf",

}