TY - JOUR
T1 - Consumers' Mobile Health Adoption Intention Prediction Utilizing an Extended Version of The Theory of Planned Behavior: The Moderating Role of Internet Bandwidth
AU - Arkorful, Vincent Ekow
AU - Zhao, Shuliang
AU - Lugu, Benjamin Kweku
AU - Chu, Jianxun
N1 - Publisher Copyright:
© 2022 Copyright is held by the owner/author(s).
PY - 2022/5
Y1 - 2022/5
N2 - The proliferation and adoption of phones and other emerging technologies in health care is significantly growing in Ghana. Though tapping into this technology innovation could tremendously improve health care in resource deficient settings, there is a dearth of research on adoption antecedents. Drawing strength from behavior studies anchored on the theory of planned behavior (TPB), our study proposed a model, and further sampled 386 respondents to predict mobile health adoption behavior. Empirical results of our study revealed that attitude, subjective norm, perceived behavior control, personal moral norm, and language all had a significant positive relationship with adoption intention. Furthermore, adoption intention was also revealed to have a significant positive relationship with behavior. And finally, Internet bandwidth was revealed to significantly moderate the relationship between adoption intention and actual adoption behavior. Based on the results, further insights for stakeholders and policy, implications for accelerating mobile health adoption, and suggestions for future research are subsequently delineated.
AB - The proliferation and adoption of phones and other emerging technologies in health care is significantly growing in Ghana. Though tapping into this technology innovation could tremendously improve health care in resource deficient settings, there is a dearth of research on adoption antecedents. Drawing strength from behavior studies anchored on the theory of planned behavior (TPB), our study proposed a model, and further sampled 386 respondents to predict mobile health adoption behavior. Empirical results of our study revealed that attitude, subjective norm, perceived behavior control, personal moral norm, and language all had a significant positive relationship with adoption intention. Furthermore, adoption intention was also revealed to have a significant positive relationship with behavior. And finally, Internet bandwidth was revealed to significantly moderate the relationship between adoption intention and actual adoption behavior. Based on the results, further insights for stakeholders and policy, implications for accelerating mobile health adoption, and suggestions for future research are subsequently delineated.
KW - Mobile Health
KW - Theory of Planned Behavior
KW - Health Technology
KW - echnology Adoption
KW - Internet Bandwidth
KW - Ghana
UR - http://www.scopus.com/inward/record.url?scp=85129149310&partnerID=8YFLogxK
U2 - 10.1145/3533692.3533699
DO - 10.1145/3533692.3533699
M3 - Journal article
SN - 0095-0033
VL - 53
SP - 96
EP - 114
JO - Data Base for Advances in Information Systems
JF - Data Base for Advances in Information Systems
IS - 2
ER -