Consumer trust in internet-based airline reservations

Victor Liao; Xinping Shi; Bill Wan Sing Hung

Consumer trust in internet-based airline reservations

Victor Liao^*, Xinping Shi, Bill Wan Sing Hung

^*Corresponding author for this work

Office of the Dean of Business

Research output: Contribution to journal › Conference article › peer-review

Abstract

This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.

Original language	English
Pages (from-to)	310-311
Number of pages	2
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Publication status	Published - 2007
Event	7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China Duration: 2 Dec 2007 → 6 Dec 2007

User-Defined Keywords

Airline reservations
Consumers
Internet
Trust and service management

Cite this

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title = "Consumer trust in internet-based airline reservations",

abstract = "This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.",

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AU - Shi, Xinping

AU - Hung, Bill Wan Sing

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N2 - This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.

AB - This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.

KW - Airline reservations

KW - Consumers

KW - Internet

KW - Trust and service management

UR - http://www.scopus.com/inward/record.url?scp=84873422511&partnerID=8YFLogxK

M3 - Conference article

AN - SCOPUS:84873422511

SN - 1683-0040

SP - 310

EP - 311

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 7th International Conference on Electronic Business, ICEB 2007

Y2 - 2 December 2007 through 6 December 2007

ER -

Consumer trust in internet-based airline reservations

Abstract

User-Defined Keywords

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