Abstract
This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.
| Original language | English |
|---|---|
| Pages (from-to) | 310-311 |
| Number of pages | 2 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Publication status | Published - 2007 |
| Event | 7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China Duration: 2 Dec 2007 → 6 Dec 2007 |
Scopus Subject Areas
- Business, Management and Accounting(all)
- Computer Science(all)
User-Defined Keywords
- Airline reservations
- Consumers
- Internet
- Trust and service management