Consumer trust in internet-based airline reservations

Victor Liao*, Xinping Shi, Bill Wan Sing Hung

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review


This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.

Original languageEnglish
Pages (from-to)310-311
Number of pages2
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2007
Event7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China
Duration: 2 Dec 20076 Dec 2007

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

User-Defined Keywords

  • Airline reservations
  • Consumers
  • Internet
  • Trust and service management


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