Consumer trust in internet-based airline reservations

Victor LIAO*, Xinping SHI, Bill Wan Sing Hung

*Corresponding author for this work

    Research output: Contribution to journalConference articlepeer-review


    This paper explores consumer trust in Internet-based airline reservations using the data collected from individual consumers in Hong Kong. The empirical analysis shows that such attributes as perceived usefulness, ease of use, reputation, privacy, security and responsibility significantly influence consumer attitudes towards online airline reservation services. In addition, consumer attitudes are related to integrity, benevolence and ability, which in turn affect consumer trusting intentions to use online airline reservations. The research results in practically useful implications for improving Internet-based airline reservation services.

    Original languageEnglish
    Pages (from-to)310-311
    Number of pages2
    JournalProceedings of the International Conference on Electronic Business (ICEB)
    Publication statusPublished - 2007
    Event7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China
    Duration: 2 Dec 20076 Dec 2007

    Scopus Subject Areas

    • Business, Management and Accounting(all)
    • Computer Science(all)

    User-Defined Keywords

    • Airline reservations
    • Consumers
    • Internet
    • Trust and service management


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