Consumer skepticism toward advertising in general vs. pharmaceutical advertising: A cross-cultural examination of three countries

Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2009
EventThe 8th International Conference on Research in Advertising (ICORIA 2009) - Klagenfurt, Austria
Duration: 25 Jun 200927 Jun 2009
http://www.europeanadvertisingacademy.org/conference2009/

Conference

ConferenceThe 8th International Conference on Research in Advertising (ICORIA 2009)
Abbreviated titleICORIA
Country/TerritoryAustria
CityKlagenfurt
Period25/06/0927/06/09
Internet address

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