Consumer skepticism toward advertising in general vs. pharmaceutical advertising: A cross-cultural examination of three countries

Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jun 2009
Event	The 8th International Conference on Research in Advertising (ICORIA 2009) - Klagenfurt, Austria Duration: 25 Jun 2009 → 27 Jun 2009 http://www.europeanadvertisingacademy.org/conference2009/

Conference	The 8th International Conference on Research in Advertising (ICORIA 2009)
Abbreviated title	ICORIA
Country/Territory	Austria
City	Klagenfurt
Period	25/06/09 → 27/06/09
Internet address	http://www.europeanadvertisingacademy.org/conference2009/

Cite this

@conference{a7cfb638b3c241a0a6368660a2319c7a,

title = "Consumer skepticism toward advertising in general vs. pharmaceutical advertising: A cross-cultural examination of three countries",

author = "Sandra Diehl and Ralf Terlutter and Kara Chan and Barbara Mueller",

year = "2009",

month = jun,

language = "English",

note = "The 8th International Conference on Research in Advertising (ICORIA 2009), ICORIA ; Conference date: 25-06-2009 Through 27-06-2009",

url = "http://www.europeanadvertisingacademy.org/conference2009/",

}

Consumer skepticism toward advertising in general vs. pharmaceutical advertising: A cross-cultural examination of three countries. / Diehl, Sandra; Terlutter, Ralf; Chan, Kara et al.
2009. Paper presented at The 8th International Conference on Research in Advertising (ICORIA 2009), Klagenfurt, Austria.

Research output: Contribution to conference › Conference paper › peer-review