Consumer Perceptions of the Smartcard in Retailing: An Empirical Study

Victor LIAO*, Xinping SHI, Wing Keung WONG

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

15 Citations (Scopus)


This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts.

Original languageEnglish
Pages (from-to)252-262
Number of pages11
JournalJournal of International Consumer Marketing
Issue number4
Publication statusPublished - Jul 2012

Scopus Subject Areas

  • Management Information Systems
  • Marketing

User-Defined Keywords

  • Consumer behavior
  • e-payment
  • information technology
  • retailing
  • smartcard


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