Consumer Perceptions of the Smartcard in Retailing: An Empirical Study

Victor LIAO*, Xinping SHI, Wing Keung WONG

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    14 Citations (Scopus)


    This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts.

    Original languageEnglish
    Pages (from-to)252-262
    Number of pages11
    JournalJournal of International Consumer Marketing
    Issue number4
    Publication statusPublished - Jul 2012

    Scopus Subject Areas

    • Management Information Systems
    • Marketing

    User-Defined Keywords

    • Consumer behavior
    • e-payment
    • information technology
    • retailing
    • smartcard


    Dive into the research topics of 'Consumer Perceptions of the Smartcard in Retailing: An Empirical Study'. Together they form a unique fingerprint.

    Cite this