TY - JOUR
T1 - Consumer Perceptions of the Smartcard in Retailing
T2 - An Empirical Study
AU - LIAO, Victor
AU - SHI, Xinping
AU - WONG, Wing Keung
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2012/7
Y1 - 2012/7
N2 - This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts.
AB - This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts.
KW - Consumer behavior
KW - e-payment
KW - information technology
KW - retailing
KW - smartcard
UR - http://www.scopus.com/inward/record.url?scp=84869464469&partnerID=8YFLogxK
U2 - 10.1080/08961530.2012.728503
DO - 10.1080/08961530.2012.728503
M3 - Journal article
AN - SCOPUS:84869464469
SN - 0896-1530
VL - 24
SP - 252
EP - 262
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
IS - 4
ER -