Consumer perceptions of non-fungible tokens as virtual influencers’ fan merchandise

  • Jiemin Looi*
  • , Lee Ann Kahlor
  • *Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review

Fingerprint

Dive into the research topics of 'Consumer perceptions of non-fungible tokens as virtual influencers’ fan merchandise'. Together they form a unique fingerprint.

Keyphrases

Arts and Humanities

Social Sciences

Computer Science