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Consumer perceptions of non-fungible tokens as virtual influencers’ fan merchandise
Jiemin Looi
*
, Lee Ann Kahlor
*
Corresponding author for this work
Department of Communication Studies
Research output
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Contribution to conference
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Conference paper
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peer-review
Overview
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Dive into the research topics of 'Consumer perceptions of non-fungible tokens as virtual influencers’ fan merchandise'. Together they form a unique fingerprint.
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Keyphrases
Consumer Perception
100%
Merchandising
100%
Virtual Influencer
100%
Non-fungible Tokens
100%
Sentiment Analysis
20%
Consumer Response
20%
Human-like
20%
In(III)
20%
Novel Types
20%
User Comments
20%
Anime
20%
Influencer Endorsement
20%
Emoji
20%
Digital Collectibles
20%
Arts and Humanities
Virtual
100%
tokens
100%
Merchandise
100%
Verification
40%
Nonhuman
20%
Digital
20%
Anime
20%
Opinion Mining
20%
Social Sciences
Consumer Perception
100%
Virtual Influencers
100%
Opinion Mining
20%
Influencer
20%
Computer Science
Non-Fungible Tokens
100%
Sentiment Analysis
50%
Virtual Human
50%