TY - JOUR
T1 - Consumer innovativeness and its correlates
T2 - A propositional inventory for future research
AU - Bartels, Jos
AU - Reinders, Machiel J.
PY - 2011/6
Y1 - 2011/6
N2 - This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.
AB - This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-79952438502&partnerID=MN8TOARS
U2 - 10.1016/j.jbusres.2010.05.002
DO - 10.1016/j.jbusres.2010.05.002
M3 - Journal article
SN - 0148-2963
VL - 64
SP - 601
EP - 609
JO - Journal of Business Research
JF - Journal of Business Research
IS - 6
ER -
