Consumer innovativeness and its correlates: A propositional inventory for future research

Jos Bartels, Machiel J. Reinders

Research output: Contribution to journalArticlepeer-review

Abstract

This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.

Original languageEnglish
Pages (from-to)601-609
Number of pages9
JournalJournal of Business Research
Volume64
Issue number6
DOIs
Publication statusPublished - 2011

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