Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong

Ziqi Liao

doi:10.1007/978-3-319-50008-9_190

Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong

Ziqi Liao

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
Publisher	Springer
Pages	724-725
Number of pages	2
ISBN (Electronic)	9783319500089
ISBN (Print)	9783319500065
DOIs	https://doi.org/10.1007/978-3-319-50008-9_190
Publication status	Published - Jul 2011
Event	The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World - Reims, France Duration: 20 Jul 2011 → 23 Jul 2011

Conference

Conference	The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
Period	20/07/11 → 23/07/11

Access to Document

10.1007/978-3-319-50008-9_190

Cite this

@inproceedings{17960cd52a9c45cca8396c2f605efc96,

title = "Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong",

author = "Ziqi Liao",

year = "2011",

month = jul,

doi = "10.1007/978-3-319-50008-9_190",

language = "English",

isbn = "9783319500065",

pages = "724--725",

booktitle = "Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World",

publisher = "Springer",

note = "The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World ; Conference date: 20-07-2011 Through 23-07-2011",

}

Liao, Z 2011, Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong. in Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World. Springer, pp. 724-725, The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World, 20/07/11. https://doi.org/10.1007/978-3-319-50008-9_190

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AU - Liao, Ziqi

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DO - 10.1007/978-3-319-50008-9_190

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BT - Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

PB - Springer

T2 - The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

Y2 - 20 July 2011 through 23 July 2011

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