Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong

Ziqi Liao

    Research output: Chapter in book/report/conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
    PublisherSpringer
    Pages724-725
    Number of pages2
    ISBN (Electronic)9783319500089
    ISBN (Print)9783319500065
    DOIs
    Publication statusPublished - Jul 2011
    EventThe 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World - Reims, France
    Duration: 20 Jul 201123 Jul 2011

    Conference

    ConferenceThe 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
    Period20/07/1123/07/11

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