Consumer engagement in social media in China

Regina Y R CHEN*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Handbook of Communication Engagement
PublisherWiley-Blackwell
Pages475-489
Number of pages15
ISBN (Electronic)9781119167600
ISBN (Print)9781119167518
DOIs
Publication statusPublished - 9 Feb 2018

Scopus Subject Areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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