Consumer engagement behaviors in brand communities of social networking sites

Christy M K CHEUNG, Matthew K.O. Lee, Xiabing Zheng

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Consumer engagement behaviors in brand communities of social networking sites'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science