Consumer-Brand Relationship and Expectation on Corporate Donation

Xingang Wang, Yuanyuan Zhou, Nan Zhou, Zelin Tong, Alex S L Tsang

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Oct 2016
Event	47th Annual Conference of the Association for Consumer Research, ACR 2016 - Maritim Hotel, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016

Conference	47th Annual Conference of the Association for Consumer Research, ACR 2016
Abbreviated title	ACR 2016
Country/Territory	Germany
City	Berlin
Period	27/10/16 → 30/10/16

Cite this

@conference{51cb0ba83fb94d139170918ad31861d8,

title = "Consumer-Brand Relationship and Expectation on Corporate Donation",

author = "Xingang Wang and Yuanyuan Zhou and Nan Zhou and Zelin Tong and Tsang, {Alex S L}",

year = "2016",

month = oct,

language = "English",

note = "47th Annual Conference of the Association for Consumer Research, ACR 2016, ACR 2016 ; Conference date: 27-10-2016 Through 30-10-2016",

}