Consumer-Brand Relationship and Expectation on Corporate Donation

Xingang Wang, Yuanyuan Zhou, Nan Zhou, Zelin Tong, Alex S L Tsang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Oct 2016
Event2016 Association for Consumer Research North American Conference - Berlin, Germany
Duration: 27 Oct 201630 Oct 2016

Conference

Conference2016 Association for Consumer Research North American Conference
Country/TerritoryGermany
CityBerlin
Period27/10/1630/10/16

Cite this