Consumer-Brand Relationship and Expectation on Corporate Donation

Xingang Wang, Yuanyuan Zhou, Nan Zhou, Zelin Tong, Alex S L Tsang

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - Oct 2016
    Event2016 Association for Consumer Research North American Conference - Berlin, Germany
    Duration: 27 Oct 201630 Oct 2016

    Conference

    Conference2016 Association for Consumer Research North American Conference
    Country/TerritoryGermany
    CityBerlin
    Period27/10/1630/10/16

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