Consumer-Brand Relationship and Expectation on Corporate Donation

Xingang Wang, Yuanyuan Zhou, Nan Zhou, Zelin Tong, Alex S L Tsang

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - Oct 2016
    Event47th Annual Conference of the Association for Consumer Research, ACR 2016 - Berlin, Germany
    Duration: 27 Oct 201630 Oct 2016
    https://acr.memberclicks.net/assets/docs/2016vol44.pdf

    Conference

    Conference47th Annual Conference of the Association for Consumer Research, ACR 2016
    Abbreviated titleACR 2016
    Country/TerritoryGermany
    CityBerlin
    Period27/10/1630/10/16
    Internet address

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