《动画片「大头儿子和小头爸爸」中的儿童消费行为分析》

Translated title of the contribution: Consumer behavior reflected in a Chinese TV cartoon series: The big head son and the small head dad

夏文蓉, 陈家华, 陈芳怡

Research output: Contribution to conferencePaperpeer-review

Abstract

本文使用内容分析方法,研究深受中国儿童喜爱的动画片《大头儿子和小头爸爸》一共七十七集的内容,以剧集内的每一项消费活动为分析单元,分析项目包括:使用的产品与服务; 产品及服务使用者;消费环境;得到的回报;产品/服务的品牌。透过定量化内容分析来探讨儿童世界怎样看消费,以及有中国特色的消费现象:包括品牌的产生、假冒商品、以及城乡消费的差别等。
Translated title of the contributionConsumer behavior reflected in a Chinese TV cartoon series: The big head son and the small head dad
Original languageChinese (Simplified)
Number of pages10
Publication statusPublished - Jan 2004
EventChinese Association of Communication/Chinese Communication Association conference - Shanghai, China
Duration: 5 Jan 20047 Jan 2004

Conference

ConferenceChinese Association of Communication/Chinese Communication Association conference
Country/TerritoryChina
CityShanghai
Period5/01/047/01/04

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