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Consumer Attitude Toward Mobile Advertising
Felix S K Leung
,
Christy M K Cheung
Research output
:
Chapter in book/report/conference proceeding
›
Conference proceeding
11
Citations (Scopus)
Overview
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Dive into the research topics of 'Consumer Attitude Toward Mobile Advertising'. Together they form a unique fingerprint.
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Keyphrases
Consumer Attitudes
100%
Attitude towards Mobile Advertising
100%
Mobile Advertising
100%
Marketing Strategy
50%
Mobile Devices
50%
Advertising Message
50%
Marketing Activity
50%
Mobile Computing
50%
Right Time
50%
Advertising Effectiveness
50%
Right Place
50%
Computer Science
Research Project
100%
Mobile Device
100%
Mobile Computing
100%
Social Sciences
Consumer Attitude
100%
Mobile Advertising
100%
Marketing Strategy
25%
Research Project
25%
Advertising Effectiveness
25%
Economics, Econometrics and Finance
Consumer Attitude
100%
Marketing
50%
Marketing Management
50%