Consumer Attitude Toward Mobile Advertising

Felix Leung, Christy M K Cheung

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationAMCIS 2004 Proceedings
Publication statusPublished - Aug 2004
EventAMCIS 2004: 10th Americas Conference on Information Systems - New York, USA
Duration: 6 Aug 20048 Aug 2004

Conference

ConferenceAMCIS 2004: 10th Americas Conference on Information Systems
Period6/08/048/08/04

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