Communication With Stakeholders Through Corporate Web Sites: An Exploratory Study on the CEO Messages of Major Corporations in Greater China

Cindy Sing Bik Ngai; Rita Gill Singh

doi:10.1177/1050651914524779

Communication With Stakeholders Through Corporate Web Sites: An Exploratory Study on the CEO Messages of Major Corporations in Greater China

Cindy Sing Bik Ngai^*, Rita Gill Singh

^*Corresponding author for this work

Language Centre

Research output: Contribution to journal › Journal article › peer-review

27 Citations (Scopus)

Abstract

Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs’ beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.

Original language	English
Pages (from-to)	352-394
Number of pages	43
Journal	Journal of Business and Technical Communication
Volume	28
Issue number	3
DOIs	https://doi.org/10.1177/1050651914524779
Publication status	Published - 1 Jul 2014

User-Defined Keywords

bilingual texts
CEO messages
content analysis
corporate communication
Greater China

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10.1177/1050651914524779

Cite this

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abstract = "Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs{\textquoteright} beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.",

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N2 - Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs’ beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.

AB - Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs’ beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.

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Communication With Stakeholders Through Corporate Web Sites: An Exploratory Study on the CEO Messages of Major Corporations in Greater China

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