Communication, perceived host acceptance, and host conformity pressure: Another study of host environment and non-Chinese ethnic members in Hong Kong

This follow-up study focused on the social environment of Hong Kong as a host culture to non-Chinese members of the society and investigated the role of communication in cross-cultural adaptation. The study set out to confirm measurement of two environmental factors found in the last study: (a) host acceptance and (b) host conformity pressure, then examined the two factors along with possible correlates of host communication competence, host communication satisfaction, and satisfaction with life. A sample of 140 respondents was recruited in a street-survey, including Indians, Pakistanis, Indonesians, Whites and some other ethnic group members. Perceived host environmental factors, along with host communication factors, are confirmed in CFA. Hierarchy regression with host acceptance and host conformity pressure replicated the earlier findings that the two factors predicted satisfaction with life in the same direction. MANCOVA of participants of high and low host communication competence yielded significant overall effect and effects on host acceptance, host conformity pressure, host communication satisfaction and life. The findings are discussed regarding theoretical contribution and future studies.