Communicating Hate on YouTube: The Macedonian Identity in Focus

Minos Athanasios KARYOTAKIS

Research output: Chapter in book/report/conference proceedingChapterpeer-review


This chapter explores the dominant narratives of the two conflicting sides—Greeks and Macedonians—on YouTube to reveal how these narratives promote a certain knowledge that shapes the Macedonian identity. Critical Discourse Analysis (CDA) was used to identify the users’ ideological constructions, hatred as an argument, Christianity as part of Macedonian identity, and the economic fight as discourses in more than 3500 comments on 76 YouTube videos related to Macedonian Name Dispute (MND). MND is an essential part of the Macedonian Question that has challenged the borders of various Balkan countries; so the findings highlight the power of nationalistic narratives and shed light on the constant use of hate opinions as comments on YouTube.

Original languageEnglish
Title of host publicationDiscourse and Conflict
Subtitle of host publicationAnalysing Text and Talk of Conflict, Hate and Peace-Building
EditorsInnocent Chiluwa
PublisherPalgrave Macmillan
Number of pages24
ISBN (Electronic)9783030764852
ISBN (Print)9783030764845, 9783030764876
Publication statusPublished - 23 Sep 2021

User-Defined Keywords

  • Discourse
  • Hate Speech
  • Macedonian Name Dispute
  • Nationalism
  • Prespes Agreement
  • YouTube


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