TY - JOUR
T1 - Commercialization and Chinese Cinema's Post-wave
AU - Zhu, Ying
N1 - Publisher copyright:
© 2002 Taylor & Francis Ltd
PY - 2002/9
Y1 - 2002/9
N2 - The development of Chinese cinema's commercial entertainment trend from the mid to late 1990s was both the result and the manifestation of the Chinese film industry's shifting economic and cultural orientations. The marketization and decentralization of the film industry directly contributed to the surge of entertainment pictures. The ongoing economic reform was accompanied by the rise of popular culture led by Hollywood imports, which further opened the floodgates to Chinese cinema's commercial entertainment wave. Major cinematic trends during the period are addressed. Such trends directly responded to the industry's marketization agenda.
AB - The development of Chinese cinema's commercial entertainment trend from the mid to late 1990s was both the result and the manifestation of the Chinese film industry's shifting economic and cultural orientations. The marketization and decentralization of the film industry directly contributed to the surge of entertainment pictures. The ongoing economic reform was accompanied by the rise of popular culture led by Hollywood imports, which further opened the floodgates to Chinese cinema's commercial entertainment wave. Major cinematic trends during the period are addressed. Such trends directly responded to the industry's marketization agenda.
UR - https://www.tandfonline.com/toc/gcmc20/5/3?nav=tocList
U2 - 10.1080/10253860290031622
DO - 10.1080/10253860290031622
M3 - Journal article
SN - 1025-3866
VL - 5
SP - 187
EP - 209
JO - Consumption Markets and Culture
JF - Consumption Markets and Culture
IS - 3
ER -