“Comments Are Disabled For This Video”: A Heuristic Approach to Understanding Perceived Credibility of CSR Messages on YouTube

Menqi Liao; Angela Mak

“Comments Are Disabled For This Video”: A Heuristic Approach to Understanding Perceived Credibility of CSR Messages on YouTube

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Aug 2018
Event	101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018: Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens - , United States Duration: 6 Aug 2018 → 9 Aug 2018 https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Link to conference programme)

Conference

Conference	101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018
Country/Territory	United States
Period	6/08/18 → 9/08/18
Internet address	https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Link to conference programme)

Cite this

@conference{225dd33c15f54d3ea0350bc73c72dda5,

title = "“Comments Are Disabled For This Video”: A Heuristic Approach to Understanding Perceived Credibility of CSR Messages on YouTube",

author = "Menqi Liao and Angela Mak",

year = "2018",

month = aug,

day = "7",

language = "English",

note = "101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018 : Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens ; Conference date: 06-08-2018 Through 09-08-2018",

url = "https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program",

}

“Comments Are Disabled For This Video”: A Heuristic Approach to Understanding Perceived Credibility of CSR Messages on YouTube. / Liao, Menqi; Mak, Angela.
2018. Paper presented at 101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018, Washington, United States.

Research output: Contribution to conference › Conference paper › peer-review