Collectivistic-HRM, firm strategy and firm performance: An empirical test

Ji LI, Guiyao Tang*, Xinran Wang, Ming Yan, Zhiqiang Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


This study tests the effect of collectivism-oriented HRM (C-HRM) and that of firm strategy on firm performance among samples of international firms. Based on the relevant literature, we predict that C-HRM should have a positive effect on firm performance. Moreover, we argue that a contingent factor, i.e. firm strategy of product diversification, should have a direct negative effect on firm performance. Moreover, this firm strategy should also moderate the relationship between C-HRM and firm performance. Analyzing empirical data from multiple sources to test relevant hypotheses in a major emerging economy, i.e. P.R. China, we found evidence supporting our hypotheses. The paper concludes with a discussion of the implications of the findings.

Original languageEnglish
Pages (from-to)190-203
Number of pages14
JournalInternational Journal of Human Resource Management
Issue number1
Publication statusPublished - Jan 2012

Scopus Subject Areas

  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation

User-Defined Keywords

  • collectivism
  • collectivism-oriented HRM
  • firm performance
  • product diversification


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