TY - JOUR
T1 - Collectivism and Altruistic Behavior
T2 - A Third-Person Effect Study of COVID-19 News Among Wuhan Residents
AU - Zhu, Yicheng
AU - Wei, Ran
AU - Lo, Ven Hwei
AU - Zhang, Mingxin
AU - Li, Zongya
N1 - Funding information:
The Co-Construction Project of the Publicity Department of the Communist Party of Hubei Province and Huazhong University of Science and Technology on the School of Journalism [grant number 2020E04]; China’s National Program for Support of Top-Notch Young Professionals.
Publisher Copyright:
© The Author(s) 2021.
PY - 2021/12
Y1 - 2021/12
N2 - This study examines the third-person effects of COVID-19 news among Wuhan residents during the peak of the outbreaks in the city. Using data collected in a telephone survey of 1,071 Wuhan residents, results show that respondents believed others were more influenced by the COVID-19 news. However, the more the respondents systematically processed the news through elaboration and the more they were oriented toward collectivist values, the smaller the self-other perceptual gap. Finally, results suggest the moderating effect of collectivism on the relationship between perceived effects of COVID news and altruistic behavior—collectivism enhances the influence of perceived effects on others on adoption of altruistic behavior. The influence of culture in shaping risk perception and behavioral responses is discussed.
AB - This study examines the third-person effects of COVID-19 news among Wuhan residents during the peak of the outbreaks in the city. Using data collected in a telephone survey of 1,071 Wuhan residents, results show that respondents believed others were more influenced by the COVID-19 news. However, the more the respondents systematically processed the news through elaboration and the more they were oriented toward collectivist values, the smaller the self-other perceptual gap. Finally, results suggest the moderating effect of collectivism on the relationship between perceived effects of COVID news and altruistic behavior—collectivism enhances the influence of perceived effects on others on adoption of altruistic behavior. The influence of culture in shaping risk perception and behavioral responses is discussed.
KW - COVID-19
KW - culture collectivism
KW - elaboration
KW - promotional and altruistic behaviors
KW - third-person effects
UR - http://www.scopus.com/inward/record.url?scp=85117326909&partnerID=8YFLogxK
U2 - 10.1177/20594364211045568
DO - 10.1177/20594364211045568
M3 - Journal article
AN - SCOPUS:85117326909
SN - 2059-4364
VL - 6
SP - 476
EP - 491
JO - Global Media and China
JF - Global Media and China
IS - 4
ER -