Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective

Jianjun Zhu, Wa Kimmy Chan, Stella Yiyan Li

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Jun 2012
Event	2012 34th INFORMS ISMS Marketing Science Conference - Boston, United States Duration: 7 Jun 2012 → 9 Jun 2012 https://www.bu.edu/marketingscience2012/sched/ https://www.bu.edu/marketingscience2012/files/2012/04/MK-2012-Paper-Schedule2.pdf

Conference	2012 34th INFORMS ISMS Marketing Science Conference
Country/Territory	United States
City	Boston
Period	7/06/12 → 9/06/12
Internet address	https://www.bu.edu/marketingscience2012/sched/ https://www.bu.edu/marketingscience2012/files/2012/04/MK-2012-Paper-Schedule2.pdf

Cite this

@conference{ad0adf5fe004439a9a68fc5045cabdb3,

title = "Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective",

author = "Jianjun Zhu and Chan, {Wa Kimmy} and Li, {Stella Yiyan}",

year = "2012",

month = jun,

language = "English",

note = "2012 34th INFORMS ISMS Marketing Science Conference ; Conference date: 07-06-2012 Through 09-06-2012",

url = "https://www.bu.edu/marketingscience2012/sched/, https://www.bu.edu/marketingscience2012/files/2012/04/MK-2012-Paper-Schedule2.pdf",

}