| Original language | English |
|---|---|
| Pages (from-to) | 57-73 |
| Number of pages | 17 |
| Journal | Journal of Advertising Research |
| Volume | 37 |
| Publication status | Published - Oct 1997 |
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Research output: Contribution to journal › Journal article
| Original language | English |
|---|---|
| Pages (from-to) | 57-73 |
| Number of pages | 17 |
| Journal | Journal of Advertising Research |
| Volume | 37 |
| Publication status | Published - Oct 1997 |