| Original language | English |
|---|---|
| Pages (from-to) | 57-73 |
| Number of pages | 17 |
| Journal | Journal of Advertising Research |
| Volume | 37 |
| Publication status | Published - Oct 1997 |
Clutter and serial order redefined and retested
Xinshu Zhao
Research output: Contribution to journal › Journal article
62
Citations
(Scopus)