Choice decision of e-learning system: Implications from construal level theory

Candy K Y Ho; Weiling Ke; Hefu Liu

doi:10.1016/j.im.2014.07.003

Choice decision of e-learning system: Implications from construal level theory

Candy K Y Ho, Weiling Ke, Hefu Liu^*

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

49 Citations (Scopus)

Abstract

This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

Original language	English
Pages (from-to)	160-169
Number of pages	10
Journal	Information and Management
Volume	52
Issue number	2
DOIs	https://doi.org/10.1016/j.im.2014.07.003
Publication status	Published - Mar 2015

Scopus Subject Areas

Management Information Systems
Information Systems
Information Systems and Management

User-Defined Keywords

Keywords E-learning system adoption Construal level theory Technology acceptance model Perceived usefulness Perceived ease of use

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.im.2014.07.003

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title = "Choice decision of e-learning system: Implications from construal level theory",

abstract = "This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.",

keywords = "Keywords E-learning system adoption Construal level theory Technology acceptance model Perceived usefulness Perceived ease of use",

author = "Ho, {Candy K Y} and Weiling Ke and Hefu Liu",

note = "Funding Information: The work described in this paper was fully supported by the grants from the National Natural Science Foundation of China (NSFC: 71101136).",

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T2 - Implications from construal level theory

AU - Ho, Candy K Y

AU - Ke, Weiling

AU - Liu, Hefu

N1 - Funding Information: The work described in this paper was fully supported by the grants from the National Natural Science Foundation of China (NSFC: 71101136).

PY - 2015/3

Y1 - 2015/3

N2 - This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

AB - This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

KW - Keywords E-learning system adoption Construal level theory Technology acceptance model Perceived usefulness Perceived ease of use

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DO - 10.1016/j.im.2014.07.003

M3 - Journal article

AN - SCOPUS:84922268874

SN - 0378-7206

VL - 52

SP - 160

EP - 169

JO - Information and Management

JF - Information and Management

IS - 2

ER -

Choice decision of e-learning system: Implications from construal level theory

Abstract

Scopus Subject Areas

User-Defined Keywords

UN SDGs

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