Choice decision of e-learning system: Implications from construal level theory

Candy K Y Ho, Weiling Ke, Hefu Liu*

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    45 Citations (Scopus)


    This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

    Original languageEnglish
    Pages (from-to)160-169
    Number of pages10
    JournalInformation and Management
    Issue number2
    Publication statusPublished - Mar 2015

    Scopus Subject Areas

    • Management Information Systems
    • Information Systems
    • Information Systems and Management

    User-Defined Keywords

    • Keywords E-learning system adoption Construal level theory Technology acceptance model Perceived usefulness Perceived ease of use


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