Choice decision of e-learning system: Implications from construal level theory

Candy K Y HO, Weiling Ke, Hefu Liu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Abstract

This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users' construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants' attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

Original languageEnglish
Pages (from-to)160-169
Number of pages10
JournalInformation and Management
Volume52
Issue number2
DOIs
Publication statusPublished - Mar 2015

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

User-Defined Keywords

  • Keywords E-learning system adoption Construal level theory Technology acceptance model Perceived usefulness Perceived ease of use

Fingerprint

Dive into the research topics of 'Choice decision of e-learning system: Implications from construal level theory'. Together they form a unique fingerprint.

Cite this