Chinese brand naming: A linguistic analysis of the brands of ten product categories

Allan K.k. Chan, Yue Yuan Huang

Research output: Contribution to journalReview articlepeer-review

30 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Chinese brand naming: A linguistic analysis of the brands of ten product categories'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance

Agricultural and Biological Sciences