China’s cultural power reconnects with the world

Ying Zhu, Michael Keane

Research output: Chapter in book/report/conference proceedingChapterpeer-review


This chapter provides a brief discussion of elements of power. Most prominent of all power slogans emanating from Beijing, however, is the ‘great rejuvenation’, coincidentally the name of a book authored by Xi Jinping, which is readily available for foreigners, translated into English on China has an unprecedented presence globally: China-made products abound and Chinese tourists can be observed in increasing numbers all over the world. Culture is and always has been a key area of concern in China. Efforts to shore up China’s reputation as a culturally influential nation have led to little success and thus there has been a great deal of consternation in government circles over the past two decades. Film is an obvious candidate for branding a nation and exemplifying a nation’s power, and Hollywood has long played a role in showcasing United States political and cultural power abroad.
Original languageEnglish
Title of host publicationBRICS Media
Subtitle of host publicationReshaping the Global Communication Order?
EditorsDaya Kishan Thussu, Kaarle Nordenstreng
Number of pages14
ISBN (Electronic)9780429468759
ISBN (Print)9781138604025 , 9781138604032
Publication statusPublished - 28 Dec 2020

Publication series

NameInternationalizing media studies


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