Abstract
This chapter systematically explores the patterns, trends, and main characteristics of China’s e-commerce by relying on data on Jingdong (JD)‘s online sales. One of the most interesting findings is that China’s online consumer spending is positively correlated with regional income. In addition, people’s online consumer spending behavior exhibits regional heterogeneity and age cohort heterogeneity. People in the east region exhibit the strongest online consumer spending capacity. Finally, the most popular products sold online at JD are cell phones, followed by food and beverages, makeup and cosmetics, digital products, and lifestyle and travel goods.
| Original language | English |
|---|---|
| Title of host publication | Handbook of US Consumer Economics |
| Publisher | Elsevier |
| Chapter | 9 |
| Pages | 233-256 |
| Number of pages | 24 |
| Edition | 1st |
| ISBN (Electronic) | 9780128135259 |
| ISBN (Print) | 9780128135242 |
| DOIs | |
| Publication status | Published - 12 Aug 2019 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
User-Defined Keywords
- China
- Consumer spending
- Consumption heterogeneity
- Regional income
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