China's consumer spending e-commerce: facts and evidence from JD's festival online sales

Wei Tian; Yang Yang; Miaojie Yu

doi:10.1016/B978-0-12-813524-2.00009-3

China's consumer spending e-commerce: facts and evidence from JD's festival online sales

Wei Tian, Yang Yang, Miaojie Yu

Department of Accountancy, Economics and Finance

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Abstract

This chapter systematically explores the patterns, trends, and main characteristics of China’s e-commerce by relying on data on Jingdong (JD)‘s online sales. One of the most interesting findings is that China’s online consumer spending is positively correlated with regional income. In addition, people’s online consumer spending behavior exhibits regional heterogeneity and age cohort heterogeneity. People in the east region exhibit the strongest online consumer spending capacity. Finally, the most popular products sold online at JD are cell phones, followed by food and beverages, makeup and cosmetics, digital products, and lifestyle and travel goods.

Original language	English
Title of host publication	Handbook of US Consumer Economics
Publisher	Elsevier
Chapter	9
Pages	233-256
Number of pages	24
Edition	1st
ISBN (Electronic)	9780128135259
ISBN (Print)	9780128135242
DOIs	https://doi.org/10.1016/B978-0-12-813524-2.00009-3
Publication status	Published - 12 Aug 2019

Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

User-Defined Keywords

China
Consumer spending
Consumption heterogeneity
Regional income

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/B978-0-12-813524-2.00009-3

Cite this

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AB - This chapter systematically explores the patterns, trends, and main characteristics of China’s e-commerce by relying on data on Jingdong (JD)‘s online sales. One of the most interesting findings is that China’s online consumer spending is positively correlated with regional income. In addition, people’s online consumer spending behavior exhibits regional heterogeneity and age cohort heterogeneity. People in the east region exhibit the strongest online consumer spending capacity. Finally, the most popular products sold online at JD are cell phones, followed by food and beverages, makeup and cosmetics, digital products, and lifestyle and travel goods.

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KW - Consumption heterogeneity

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BT - Handbook of US Consumer Economics

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ER -

China's consumer spending e-commerce: facts and evidence from JD's festival online sales

Abstract

Scopus Subject Areas

User-Defined Keywords

UN SDGs

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