Chun-ju Flora Hung-Baesecke, Yi Ru Regina Chen

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Modern public relations in China started after the former president, Deng Xiaoping, reformed the economy by its opening-up to the Western world in 1978. Since then, the development of public relations has gone through four stages, which map with economic developments. These have led to the current status of maturity and rapid expansion. China’s public relations, however, has cultural and philosophical roots dating back 4,000 years.
Original languageEnglish
Title of host publicationAsian Perspectives on the Development of Public Relations
Subtitle of host publicationOther Voices
EditorsTom Watson
Place of PublicationLondon
PublisherPalgrave Pivot
Number of pages14
ISBN (Electronic)9781137398154
ISBN (Print)9781137398130, 9781349485260
Publication statusPublished - 2014

Publication series

NameNational Perspectives on the Development of Public Relations

User-Defined Keywords

  • China
  • economic stages
  • history of public relations
  • public relations


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