TY - JOUR
T1 - Children's Understanding of Television Advertising
T2 - A Revisit in the Chinese Context
AU - Chan, Kara
AU - McNeal, James U.
N1 - Funding Information:
This study was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. HKBU2022/01H).
PY - 2004/3
Y1 - 2004/3
N2 - The authors conducted a survey of 1, 758 elementary school children (6-14 years old) from December 2001, to March 2002, in 3 Chinese cities with different levels of television advertising. The authors used D. R. John’s (1999) model of consumer socialization as the theoretical framework for their study. More than half of the children whom the authors interviewed were able to understand that television stations broadcast commercials to earn money. Their understanding of the purposes of television commercials and the persuasive intention of television commercials developed with age. The authors examined the influence of gender, level of advertising, and level of television viewing on children’s understanding of television advertising by using 3-way factorial models.
AB - The authors conducted a survey of 1, 758 elementary school children (6-14 years old) from December 2001, to March 2002, in 3 Chinese cities with different levels of television advertising. The authors used D. R. John’s (1999) model of consumer socialization as the theoretical framework for their study. More than half of the children whom the authors interviewed were able to understand that television stations broadcast commercials to earn money. Their understanding of the purposes of television commercials and the persuasive intention of television commercials developed with age. The authors examined the influence of gender, level of advertising, and level of television viewing on children’s understanding of television advertising by using 3-way factorial models.
KW - Chinese children
KW - Consumer socialization
KW - Television advertising
KW - Understanding
UR - http://www.scopus.com/inward/record.url?scp=2042542036&partnerID=8YFLogxK
U2 - 10.3200/GNTP.165.1.28-36
DO - 10.3200/GNTP.165.1.28-36
M3 - Journal article
C2 - 15101549
AN - SCOPUS:2042542036
SN - 0022-1325
VL - 165
SP - 28
EP - 36
JO - Journal of Genetic Psychology
JF - Journal of Genetic Psychology
IS - 1
ER -