Children’s understanding of advertising in the new media era

Research output: Chapter in book/report/conference proceeding › Conference contribution

4 Downloads (Pure)

Original language	English
Title of host publication	2014 ANZMAC Conference Proceedings
Publisher	Australian and New Zealand Marketing Academy
Publication status	Published - Dec 2014
Event	Australian and New Zealand Marketing Academy Conference 2014 - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014

Name	ANZMAC conference proceedings
Publisher	Australian and New Zealand Marketing Academy
ISSN (Print)	1447-3275

Conference	Australian and New Zealand Marketing Academy Conference 2014
Abbreviated title	ANZMAC 2014
Country/Territory	Australia
City	Brisbane
Period	1/12/14 → 3/12/14

Access to Document

@inproceedings{d6bd5dcd135e441abe9bf30087f0e58b,

title = "Children{\textquoteright}s understanding of advertising in the new media era",

author = "Chan, {Kara K W} and Anqi Huang",

year = "2014",

month = dec,

language = "English",

series = "ANZMAC conference proceedings",

publisher = "Australian and New Zealand Marketing Academy",

booktitle = "2014 ANZMAC Conference Proceedings",

note = "Australian and New Zealand Marketing Academy Conference 2014, ANZMAC 2014 ; Conference date: 01-12-2014 Through 03-12-2014",

}

TY - GEN

T1 - Children’s understanding of advertising in the new media era

AU - Chan, Kara K W

AU - Huang, Anqi

PY - 2014/12

Y1 - 2014/12

M3 - Conference contribution

T3 - ANZMAC conference proceedings

BT - 2014 ANZMAC Conference Proceedings

PB - Australian and New Zealand Marketing Academy

T2 - Australian and New Zealand Marketing Academy Conference 2014

Y2 - 1 December 2014 through 3 December 2014

ER -