Children’s understanding of advertising in the new media era

Kara K W Chan, Anqi Huang

Research output: Chapter in book/report/conference proceedingConference contribution

2 Downloads (Pure)
Original languageEnglish
Title of host publication2014 ANZMAC Conference Proceedings
PublisherAustralian and New Zealand Marketing Academy
Publication statusPublished - Dec 2014
EventAustralian and New Zealand Marketing Academy Conference 2014 - Brisbane, Australia
Duration: 1 Dec 20143 Dec 2014

Publication series

NameANZMAC conference proceedings
PublisherAustralian and New Zealand Marketing Academy
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2014
Abbreviated titleANZMAC 2014
Country/TerritoryAustralia
CityBrisbane
Period1/12/143/12/14

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