Abstract
A qualitative interview with 31 children aged seven to twelve was conducted to examine their understanding of different forms of advertising. Visual prompts were employed. Interviewees demonstrated understanding of television advertisements and internet banner advertisements. However, they had limited understanding of product placement in television programs and public service advertisements.
| Original language | English |
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| Title of host publication | 2014 ANZMAC Conference Proceedings |
| Publisher | Australian and New Zealand Marketing Academy |
| Publication status | Published - Dec 2014 |
| Event | Australian and New Zealand Marketing Academy Conference, ANZMAC 2014 - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014 https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf (Conference proceedings ) |
Publication series
| Name | ANZMAC conference proceedings |
|---|---|
| Publisher | Australian and New Zealand Marketing Academy |
| ISSN (Print) | 1447-3275 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference, ANZMAC 2014 |
|---|---|
| Country/Territory | Australia |
| City | Brisbane |
| Period | 1/12/14 → 3/12/14 |
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