網絡時代,兒童對廣告的認知

Translated title of the contribution: Children's understanding of advertising in the digital age

陳家華 , 黃安琪

Research output: Contribution to journalArticle

Translated title of the contributionChildren's understanding of advertising in the digital age
Original languageChinese (Traditional)
Number of pages2
Journal傳媒透視
Publication statusPublished - 18 Apr 2014

User-Defined Keywords

  • advertising literacy
  • children
  • product placement
  • Public service advertising

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