Original language | English |
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Publication status | Published - Mar 2021 |
Event | 2020 Academy of International Business Southeast Asia Regional Conference - The Hang Seng University of Hong Kong , Hong Kong Duration: 12 Mar 2021 → 15 Mar 2021 |
Conference
Conference | 2020 Academy of International Business Southeast Asia Regional Conference |
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Country/Territory | Hong Kong |
Period | 12/03/21 → 15/03/21 |
User-Defined Keywords
- product placement
- influencer marketing
- advertising literacy
- persuasive knowledge
- qualitative method