Children’s perception of YouTube videos with product endorsements

Research output: Contribution to conferenceConference abstract

Original languageEnglish
Publication statusPublished - Mar 2021
Event2020 Academy of International Business Southeast Asia Regional Conference - The Hang Seng University of Hong Kong , Hong Kong
Duration: 12 Mar 202115 Mar 2021

Conference

Conference2020 Academy of International Business Southeast Asia Regional Conference
Country/TerritoryHong Kong
Period12/03/2115/03/21

User-Defined Keywords

  • product placement
  • influencer marketing
  • advertising literacy
  • persuasive knowledge
  • qualitative method

Cite this