Children’s perception of YouTube videos with product endorsements

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - Mar 2021
Event	2020 Academy of International Business Southeast Asia Regional Conference - The Hang Seng University of Hong Kong , Hong Kong Duration: 12 Mar 2021 → 15 Mar 2021

Conference	2020 Academy of International Business Southeast Asia Regional Conference
Country/Territory	Hong Kong
Period	12/03/21 → 15/03/21

Cite this

@conference{aa6a9982d19a4427a13985aa5ef657a2,

title = "Children{\textquoteright}s perception of YouTube videos with product endorsements",

author = "CHAN, {Kara K W}",

year = "2021",

month = mar,

language = "English",

note = "2020 Academy of International Business Southeast Asia Regional Conference ; Conference date: 12-03-2021 Through 15-03-2021",

}