Children’s perception of YouTube videos with product endorsements

Research output: Contribution to conference › Conference abstract

Original language	English
Publication status	Published - Mar 2021
Event	2020 Academy of International Business Southeast Asia Regional Conference - The Hang Seng University of Hong Kong , Hong Kong Duration: 12 Mar 2021 → 15 Mar 2021

Conference	2020 Academy of International Business Southeast Asia Regional Conference
Country/Territory	Hong Kong
Period	12/03/21 → 15/03/21

User-Defined Keywords

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title = "Children{\textquoteright}s perception of YouTube videos with product endorsements",

keywords = "product placement, influencer marketing, advertising literacy, persuasive knowledge, qualitative method",

author = "Kara Chan",

year = "2021",

month = mar,

language = "English",

note = "2020 Academy of International Business Southeast Asia Regional Conference ; Conference date: 12-03-2021 Through 15-03-2021",

}

TY - CONF

T1 - Children’s perception of YouTube videos with product endorsements

AU - Chan, Kara

PY - 2021/3

Y1 - 2021/3

KW - product placement

KW - influencer marketing

KW - advertising literacy

KW - persuasive knowledge

KW - qualitative method

M3 - Conference abstract

T2 - 2020 Academy of International Business Southeast Asia Regional Conference

Y2 - 12 March 2021 through 15 March 2021

ER -