| Original language | English |
|---|---|
| Media of output | Online |
| Publication status | Published - 2005 |
Scopus Subject Areas
- Business, Management and Accounting(all)
User-Defined Keywords
- Branding
- Child consumers
- advertising
- Marketing research
Children and Brands in Urban China
Kara Chan (Producer), James U. McNeal (Producer)
Research output: Non-textual form › Digital, visual or audio products