Changing strategic postures of overseas Chinese firms in emerging Asian markets

Ji LI, Naresh Khatri, Kevin Lam

    Research output: Contribution to journalReview articlepeer-review

    15 Citations (Scopus)


    One of the most important cultural values in Chinese societies is family-oriented collectivism. This cultural value has had much impact on the structures and strategies of overseas Chinese firms. Influenced by this cultural value, traditional Chinese firms prefer family ownership and stress hierarchy and centralized decision making, which in turn influence the business strategies of these firms. In recent years, however, the majority of Chinese societies have been in transition, and traditional Chinese culture is also changing. These developments have brought about changes in strategies of the overseas Chinese firms. To study these changes, this paper focuses on the manufacturing industries in a major emerging market, China, and reports evidence of changes in both culture and business strategy of overseas Chinese firms. Concludes with a discussion on the implications of the findings for both researchers and practitioners.

    Original languageEnglish
    Pages (from-to)445-457
    Number of pages13
    JournalManagement Decision
    Issue number5
    Publication statusPublished - 1 Jun 1999

    Scopus Subject Areas

    • Business, Management and Accounting(all)
    • Management Science and Operations Research

    User-Defined Keywords

    • Business strategy
    • China
    • Markets
    • National cultures


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