Celebrity Fans on Social Media: Motives and Marketing Impacts

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Mar 2021
Event	American Academy of Advertising 2021 Annual Conference Pre-conference - Virtual Duration: 18 Mar 2021 → … https://americanacademyofadvertisin.sched.com/

Conference	American Academy of Advertising 2021 Annual Conference Pre-conference
Period	18/03/21 → …
Internet address	https://americanacademyofadvertisin.sched.com/

Cite this

@conference{80e3789fb4e848a2b33a1e4dfa3063d7,

title = "Celebrity Fans on Social Media: Motives and Marketing Impacts",

author = "Hung, {Kineta H}",

year = "2021",

month = mar,

language = "English",

note = "American Academy of Advertising 2021 Annual Conference Pre-conference ; Conference date: 18-03-2021",

url = "https://americanacademyofadvertisin.sched.com/",

}