Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationCelebrity Fans in China: Motives, Characteristics, and Marketing Impacts
PublisherIGI Global
Pages104-126
ISBN (Electronic)9781799810490
ISBN (Print)9781799810483, 1799810488
DOIs
Publication statusPublished - 2020

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