Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication

Research output: Book/ReportBook or reportpeer-review

Abstract

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.
Original languageEnglish
PublisherIntellect
Number of pages202
ISBN (Print)9781783208074
Publication statusPublished - 15 Aug 2017

Scopus Subject Areas

  • Cultural Studies

User-Defined Keywords

  • Media, information & communication industries
  • Popular culture
  • Cultural studies
  • Media studies

Fingerprint

Dive into the research topics of 'Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication'. Together they form a unique fingerprint.

Cite this